Looking on to Select a Top SEO Firm in India? Do it consciously!
With the mushrooming of SEO Companies that boasts to offer quality service clients it has become necessary for website owners to judge the credibility and authenticity of the service provider that they are going to hire. There are many websites and portal owners that are willing to select a top SEO firm in India, however, due to lack of technical know how they fall in the trap of those fake companies that are meant just to cheat on people.
Here are few points that will help websites and portals determine if their service provider is well acquainted with ins and outs of search engine optimization.
Ask for Previous Records: Search engine optimization requires a huge investment of time and effort. Any individual or company would be efficient in optimizing websites only when they have spent a considerable amount of time in this field. It is important for websites owners and clients to seek for the past works that they have completed. This will help companies determine if the company they are investing is worth spending money or not.
What is their strategy for Google Penguin Update?
Two of the major updates that have revolutionized the way search engine optimization is done are Google Panda and Google Penguin. While the former was released few years back to ensure the quality of the content the latter was released last years to curb over-optimization and to punish those webmasters who are manipulating and abusing Google’s mechanical search algorithm. Clients should ask these SEO firms what will be their strategy to rank their website in a post-penguin era.
What will be their link building and SEO strategy?
Gone are those days when websites could be ranked high simply by stuffing a few articles and links for the webpage. The scenario has changed a lot since then and with the advent of Latent Semantic Indexing, Google Penguin update and Google Panda update search engines like Google is becoming more and smarter to determine user satisfaction and usability of the content your website is offering to visitors. All we can say that higher ranking demands more investment of time and energy. It requires consistent effort on the content of the website and hence approach should be constructive and time oriented.
If they will invest on Social Media: Due to repeated abuse and manipulation of mechanical algorithms like meta keywords and keyword density, search engines like Google is relying much on the metrics and signals that are coming from social spaces like Facebook, Twitter, Linked-In, Quora and other Social media channels. Each like, share, tweet and G+ will be considered as vote and Google will rank your website based on the popularity that it gained in the social space. Hence it is very important for SEO Firms to incorporate social media campaigns for these websites.
How will they assess the success of their campaigns?
SEO is a vast and broad sector that requires co-ordination and assistance of people from various sectors like content writers, link builders, Search engine optimizers and web developers. Since it requires input from various segments, assessing the success and worthiness of SEO campaign is also very difficult. The success of a website could be assessed with the ranking of the website, traffic level that your website is receiving, rate of conversion and social media popularity of the website. Website owners should ask how they will assess the popularity of a site as it will reveal much of their strategy.
